Tourist / Visitor segment profile analysis; Source market analysis; Trends in travel / trade; Digital adoption preferences and trends; Destination patronage analysis; Source market traveller profiles; Travel package promotion and pricing trends in travel / trade; Destination competition analysis, MICE market analysis and infrastructure assessments.
Setting up Tourism Observatory – from design to delivery and handover; Insights on preferences and sentiment; Arrivals Dashboard; Design and conduct of market research; Spend analysis; Communication impact evaluation; Brand perception studies; Customer satisfaction index
Both Government and the entire private–sector ecosystem of service providers across the tourism value chain, seek to make better decisions either for sector governance or better business. Better insights delivered with speed and agility enable such decisions. Going beyond tracking and reporting footfalls / arrivals; tourism insights need to extend to wide gamut of consumer market behaviours, preferences and perceptions, decision triggers and barriers, media responses.
Destinopedia brings forth solutions delivered with blend of expertise in – tourism, travel trade, understanding of sector governance imperatives, consumer market research, data sciences and analytics, data management and information technology, and program management. Our approaches identify diverse and disparate data sources, fuse and analyse them to generate the insights decision-makers seek.
